Your website redesign should improve your business — not erase months or years of Google visibility.

The Website Redesign SEO Checklist gives you a practical step-by-step system for protecting your rankings, organic traffic, local visibility and lead tracking throughout a website redesign.

Instead of wondering what your designer, developer or marketing team might have forgotten, you can work through the checklist and mark each task as completed.

Inside, you'll check:

• SEO benchmarks before the redesign

• High-performing pages and rankings

• URL mapping and 301 redirects

• Content and metadata protection

• Internal links and navigation

• Canonicals, robots.txt and XML sitemaps

• Indexation and crawlability

• Structured data

• Local SEO and Google Business Profile connections

• GA4 and conversion tracking

• Launch-day SEO QA

• Post-launch monitoring

The checklist also includes dedicated Notes / Issues to Fix sections so your team can document problems during the migration.

Use it before every website redesign to protect what is already working before you launch something new.